Introduction to Global Business 3/e (3版)

Understanding today's rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today's global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment - culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application.

Part I: FOUNDATIONS OF GLOBAL BUSINESS 1. The Rise of Globalization. 2. The Evolution of International Business. 3. Regional Economic Integration. 4. The International Flow of Funds and Exchange Rates. Part II: GLOBAL BUSINESS ENVIRONMENT. 5. The Cultural Environment of Global Business. 6. The Legal, Economic and Political Environment of Global Business. 7. Corruption and Ethics in Global Business. Part III: GLOBAL BUSINESS STRATEGY AND ORGANIZATION. 8. Entry Strategies in Global Business. 9. Control of Global Business. 10. The Organization of Global Business. Part IV: MANAGING GLOBAL BUSINESS. 11. Global Human Resource Management. 12. Global Marketing. 13. Global Operations and Supply-Chain Management. 14. Global Financial Management. 15. Global Accounting and Taxation.