The PDMA Handbook of New Product Development (3版)

類似書籍推薦給您

【簡介】 New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries. 【目錄】 Introduction vii Section One: Preparing 1 1 New Products—What Separates the Winners from the Losers and What Drives Success 3 Robert G. Cooper 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35 Paul Mugge and Stephen K. Markham 3 Service Development 51 Thomas D. Kuczmarski and Rishu Mandolia 4 Business Model Innovation: Innovation Outside the Core 68 Heidi M.J. Bertels and Peter A. Koen 5 Open Innovation and Successful Venturing 82 Rob van Leen and Marcel Lubben 6 Success Factors of New Product Development for Emerging Markets 100 Anna Dubiel and Holger Ernst Section Two: Starting 115 7 Effective Practices in the Front End of Innovation 117 Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt 8 Getting Lightning to Strike: Ideation and Concept Creation 135 Christopher W. Miller 9 Portfolio Management for Product Innovation 154 Scott J. Edgett 10 Identifying Significant New Business Opportunities: The Magellan Process 167 Deborah A. Mills and Paige Siempelkamp 11 We-ness, Knowledge Sharing, and Performance in New Product Development Teams 181 Hyunjung Lee and Stephen K. Markham 12 Virtual Teams in New Product Development: Characteristics and Challenges 195 Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey Section Three: Progressing 211 13 Obtaining Customer Needs for Product Development 213 Abbie Griffin 14 User Research for Product Innovation: Qualitative Methods 231 Gary R. Schirr 15 Market Analytics 244 Brian D. Ottum 16 Forecasting New Products 265 Kenneth B. Kahn 17 Social Media and New Product Development 282 Amy Kenly Section Four: Achieving 295 18 Developing Intelligent Products 297 Serge A. Rijsdijk and Erik Jan Hultink 19 Strategies to Improve NPD Governance 310 Steven Haines 20 Managing the Supply Chain Implications of Launch 325 Roger J. Calantone and C. Anthony Di Benedetto 21 Post-Launch Product Management 339 Steven Haines 22 Managing Innovation Paradoxes for Organizational Ambidexterity 356 Marianne W. Lewis and Constantine Andriopoulos 23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368 Rel S. Ambrozy Section Five: Pdma Research 385 24 Lessons Learned from Outstanding Corporate Innovators 387 Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs 25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405 Stephen K. Markham and Thomas Hollmann 26 The Emergence of the Product Innovation Discipline and Implications for Futher Research 416 C. Anthony Di Benedetto Appendix: About the Product Development and Management Association (PDMA) 427 New Product Development Glossary 435 Author Index 477 Subject Index 481

The Student’s Guide to Cognitive Neuroscience (5版)

類似書籍推薦給您

【簡介】 Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fifth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition.The book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, hearing, attention, memory, speech and language, executive function, social and emotional behavior, and developmental neuroscience. Throughout, case studies, newspaper reports, everyday examples, and student-friendly pedagogy are used to help students understand the more challenging ideas that underpin the subject. This edition features expanded coverage of consciousness, a combined chapter on literacy and numeracy, and increased coverage of brain networks and computational approaches.Written in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology, or brain and behavior. Those embarking on research will find it an invaluable starting point and reference.This textbook is supported by an extensive collection of free digital resources for students and instructors, including lectures by leading researchers, links to key studies and interviews, multiple-choice questions, and interactive flashcards to test your knowledge. Visit the Instructor & Student Resources website at routledgelearning.com/wardcognitiveneuroscience.