Principles of Economics (4版)

簡介 Mateer and Coppock Make Economics for Everyone Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class. 目錄 Part I Introduction 1. Five Foundations of Economics 2. Model Building and Gains from Trade             Appendix 2A: Graphs in Economics   Part II The Role of Markets 3. The Market at Work: Supply and Demand             Appendix 3A: Changes in Both Demand and Supply 4. Elasticity 5. Market Outcomes and Tax Incidence 6. Price Controls 7. Market Inefficiencies: Externalities and Public Goods   Part III The Theory of the Firm 8. Business Costs and Production 9. Firms in a Competitive Market 10. Understanding Monopoly 11. Price Discrimination 12. Monopolistic Competition and Advertising 13. Oligopoly and Strategic Behavior   Part IV Labor Markets and Earnings 14. The Demand and Supply of Resources 15. Income, Inequality, and Poverty   Part V Special Topics in Microeconomics 16. Consumer Choice             Appendix 16A: Indifference Curve Analysis 17. Behavioral Economics and Risk Taking 18. Health Insurance and Health Care   Part VI Macroeconomic Basics 19. Introduction to Macroeconomics and Gross Domestic Product 20. Unemployment 21. The Price Level and Inflation 22. Savings, Interest Rates, and the Market for Loanable Funds 23. Financial Markets and Securities   Part VII The Long and Short of Macroeconomics 24. Economic Growth and the Wealth of Nations 25. Growth Theory 26. The Aggregate Demand–Aggregate Supply Model 27. Recessions, Expansions, and the Debate over How to Manage Them             Appendix 27A: The Aggregate Expenditures Model   Part VIII Fiscal Policy 28. Federal Budgets: The Tools of Fiscal Policy 29. Fiscal Policy   Part IX Monetary Policy 30. Money and the Federal Reserve 31. Monetary Policy   Part X International Economics 32. International Trade 33. International Finance