Biology 2024 ISE (15版)
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【簡介】
Biology
is a traditional, comprehensive introductory biology textbook with coverage from cell structure and function to the conservation of biodiversity and is appropriate for a one- or two-semester biology course.
Biology
focuses on three themes: systems, evolution, and the nature of science. These themes are integrated into all aspects of the textbook, from the unit learning outcomes to the theme-based feature readings in the text. Recognizing that instructors are increasingly being asked to engage their students while still providing them with a firm foundation in core biological principles, the authors of
Biology
integrated relevant content throughout the text to better allow students to make connections and think more scientifically.
【目錄】
1 Biology: The Study of Life
Unit 1 The Cell
2 Basic Chemistry
3 The Chemistry of Organic Molecules
4 Cell Structure and Function
5 Membrane Structure and Function
6 Metabolism: Energy and Enzymes
7 Photosynthesis
8 Cellular Respiration
Unit 2 Genetic Basis of Life
9 The Cell Cycle and Cellular Reproduction
10 Meiosis and Sexual Reproduction
11 Mendelian Patterns of Inheritance
12 Molecular Biology of the Gene
13 Regulation of Gene Expression
14 Biotechnology and Genomics
Unit 3 Evolution
15 Darwin and Evolution
16 How Populations Evolve
17 Speciation and Macroevolution
18 The Origin and History of Life
19 Taxonomy, Systematics, and Phylogeny
Unit 4 Microbial Evolution
20 Viruses, Bacteria, and Archaea
21 Protist Evolution and Diversity
22 Fungi Evolution and Diversity
Unit 5 Plant Evolution and Biology
23 Plant Evolution and Diversity
24 Flowering Plants: Structure and Organization
25 Flowering Plants: Nutrition and Transport
26 Flowering Plants: Control of Growth Responses
27 Flowering Plants: Reproduction
Unit 6 Animal Evolution and Diversity
28 Invertebrate Evolution
29 Vertebrate Evolution
30 Human Evolution
Unit 7 Comparative Animal Biology
31 Animal Organization and Homeostasis
32 Circulation and Cardiovascular Systems
33 The Lymphatic and Immune Systems
34 Digestive Systems and Nutrition
35 Respiratory Systems
36 Body Fluid Regulation and Excretory Systems
37 Neurons and Nervous Systems
38 Sense Organs
39 Locomotion and Support Systems
40 Hormones and Endocrine Systems
41 Reproductive Systems
42 Animal Development and aging
43 Animal Behavior
Unit 8 Ecology
44 Population Ecology
45 Community and Ecosystem Ecology
46 Major Ecosystems of the Biosphere
47 Conservation of Biodiversity
原價:
2050
售價:
1948
現省:
102元
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eMarketing: Digital Marketing Strategy (ISE) (9版)
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簡介
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories" and "let’s get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.
Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.
目錄
PART I: DIGITAL MARKETING IN CONTEXT
Ch 1 Past, Present, and Future
Ch 2 Strategic Digital Marketing and Performance Metrics
Ch 3 The Digital Marketing Plan
PART II: DIGITAL MARKETING ENVIRONMENT
Ch 4 Global Digital Marketing 3.0
Ch 5 Ethical and Legal Issues
PART III: DIGITAL MARKETING STRATEGY
Ch 6 Digital Marketing Research
Ch 7 Consumer Behavior Online
Ch 8 Segmentation, Targeting, Differentiation, and Positioning Strategies
PART IV: DIGITAL MARKETING MANAGEMENT
Ch 9 Product: The Online Offer
Ch10 Price: The Online Value
Ch11 The Internet for Distribution
Ch12 Digital Marketing Communication: Owned Media
Ch13 Digital Marketing Communication: Paid Media
Ch14 Digital Marketing Communication: Earned Media
Ch15 Customer Relationship Management
原價:
1580
售價:
1501
現省:
79元
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