書名: Advertising and Promotion: An Integrated Marketing Communications Perspective (13版)
作者: George E. Belch , Michael A. Belch
版次: 13
ISBN: 9781266090608
出版社: McGraw-Hill
出版日期: 2024/01
書籍開數、尺寸: 21.6x27.6x2.6
重量: 1.55 Kg
頁數: 759
內文印刷顏色: 全彩
#商業與管理
#行銷
定價: 1680
售價: 1596
庫存: 已售完
LINE US! 詢問這本書 團購優惠、書籍資訊 等
此書籍已售完,調書籍需2-5工作日。建議與有庫存書籍分開下單

付款方式: 超商取貨付款 line pay
信用卡 全支付
線上轉帳 Apple pay
物流方式: 超商取貨
宅配
門市自取

詳細資訊

Accounting Information Systems 4e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers of information systems, and evaluators of information systems. Accountants must understand the organization and how organizational processes generate information important to management. The focus of Accounting Information Systems 4e is on the accountant's role as a business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical business analysis skills through real-world examples, problems, and projects. Whether you are developing a new course for AIS or incorporating AIS materials into your existing curriculum, Accounting Information Systems 4e will help your students develop the technological skills they need for their future careers. "Ch 1 Accounting Information Systems and Firm Value Ch 2 Data Analytics: Addressing Accounting Questions with Data Ch 3 Data Analytics: Data Visualizations Ch 4 Accountants as Business Analysts Ch 5 Data Modeling Ch 6 Relational Databases and Enterprise Systems Ch 7 Sales and Collections Business Process Ch 8 Purchases and Payments Business Process Ch 9 Conversion Business Process Ch10 Integrated Project Ch11 Accounting Information Systems and Internal Controls Ch12 Cybersecurity and Computer Fraud Ch13 Monitoring and Auditing AIS Ch14 Reporting Processes and eXtensible Business Reporting Language (XBRL) Ch15 Emerging Technologies: Blockchain and AI Automation Ch16 The Balanced Scorecard, Business Model Canvas, and Business Value of Information Technology Ch17 Justifying and Planning IT Initiatives Using Project Management Techniques"

為您推薦

Advertising and Promotion (4版)

Advertising and Promotion (4版)

類似書籍推薦給您

原價: 1260 售價: 1184 現省: 76元
立即查看
Advertising and Integrated Brand Promotion (9版)

Advertising and Integrated Brand Promotion (9版)

類似書籍推薦給您

原價: 1600 售價: 1504 現省: 96元
立即查看
電子書 Advertising and Integrated Brand Promotion 9781285187815 07/E 2015 <Cengage> (7版)

電子書 Advertising and Integrated Brand Promotion 9781285187815 07/E 2015 <Cengage> (7版)

類似書籍推薦給您

原價: 3319 售價: 3319 現省: 0元
立即查看
Advertising,Promotion,and Other Aspects of Integrated Marketing Communications+ Supplement (10版)

Advertising,Promotion,and Other Aspects of Integrated Marketing Communications+ Supplement (10版)

類似書籍推薦給您

原價: 1160 售價: 1079 現省: 81元
立即查看
Integrated Advertising, Promotion, and Marketing Communications (9版)

Integrated Advertising, Promotion, and Marketing Communications (9版)

類似書籍推薦給您

原價: 1490 售價: 1416 現省: 74元
立即查看