Connectivity (2) Student's Book and Interactive eBook with Online Practice (1版)
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Connectivity (Foundations) Student's Book and Interactive eBook with Online Practice
Connectivity (1) Student's Book and Interactive eBook with Online Practice
Connectivity (2) Student's Book and Interactive eBook with Online Practice
Connectivity (3) Student's Book and Interactive eBook with Online Practice
Connectivity (Foundations) Workbook
Connectivity (1) Workbook
Connectivity (2) Workbook
Connectivity (3) Workbook
Connectivity (Foundations A) Student's Book with Workbook and eBook with Online Practice
Connectivity (Foundations B) Student's Book with Workbook and eBook with Online Practice
Connectivity (1A) Student's Book with Workbook and eBook with Online Practice
Connectivity (1B) Student's Book with Workbook and eBook with Online Practice
Connectivity (2A) Student's Book with Workbook and eBook with Online Practice
Connectivity (2B) Student's Book with Workbook and eBook with Online Practice
版次:1
年份:2022
出版商:Pearson Education
Description
A new communicative course for adults and young adults that takes students from true beginner to advanced competency in six levels.
Connectivity is written by Joan Saslow and Allen Ascher, the award-winning authors of Top Notch and Summit. It has a strong focus on communication skills and is centered on goal and achievement-driven lessons.
Connectivity features a rigorous speaking pedagogy that activates new language and integrates it with intensive four-skills practice and the soft skills needed for employability. A unique cultural fluency syllabus prepares students to use English for work, travel, studies, and life—no matter where they are in the world.
To meet the needs of the modern student, this blended course offers Online Practice, Student’s Interactive eBooks, and the Pearson Practice English App.
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Connectivity (3) Student's Book and Interactive eBook with Online Practice
其他會員也一起購買
Connectivity (Foundations) Student's Book and Interactive eBook with Online Practice
Connectivity (1) Student's Book and Interactive eBook with Online Practice
Connectivity (2) Student's Book and Interactive eBook with Online Practice
Connectivity (3) Student's Book and Interactive eBook with Online Practice
Connectivity (Foundations) Workbook
Connectivity (1) Workbook
Connectivity (2) Workbook
Connectivity (3) Workbook
Connectivity (Foundations A) Student's Book with Workbook and eBook with Online Practice
Connectivity (Foundations B) Student's Book with Workbook and eBook with Online Practice
Connectivity (1A) Student's Book with Workbook and eBook with Online Practice
Connectivity (1B) Student's Book with Workbook and eBook with Online Practice
Connectivity (2A) Student's Book with Workbook and eBook with Online Practice
Connectivity (2B) Student's Book with Workbook and eBook with Online Practice
版次:1
年份:2022
出版商:Pearson Education
Description
A new communicative course for adults and young adults that takes students from true beginner to advanced competency in six levels.
Connectivity is written by Joan Saslow and Allen Ascher, the award-winning authors of Top Notch and Summit. It has a strong focus on communication skills and is centered on goal and achievement-driven lessons.
Connectivity features a rigorous speaking pedagogy that activates new language and integrates it with intensive four-skills practice and the soft skills needed for employability. A unique cultural fluency syllabus prepares students to use English for work, travel, studies, and life—no matter where they are in the world.
To meet the needs of the modern student, this blended course offers Online Practice, Student’s Interactive eBooks, and the Pearson Practice English App.
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網路行銷概論 (Frost/E-Marketing) (8版)
其他會員也一起購買
網路行銷概論(Frost/E-Marketing 8e)
作 / 譯 者 : 陳正忠
I S B N - 13 : 9789869941778
I S B N - 10 : 986994177X
類 別: 網路行銷
版 次: 8 版
年 份: 2021
規 格: 483 頁
出 版 商: 華泰文化事業股份有限公司
內容簡介
本書是數位行銷方面最全方位的教科書,涵蓋了學生需要了解以便「像行銷人士一樣思考」的所有主題。由於數位世界瞬息萬變,為了鼓勵學生探索數位空間及思辨線上的行為,本書把數位行銷主題與傳統行銷架構連結起來,使學生更容易理解規劃數位行銷計畫時所涉及的概念與策略,並採用側重於績效衡量與追蹤的策略方法。此外,也透過「章首案例」、「科技速覽」、「網路活動」等單元,讓讀者能掌握當前數位行銷策略的趨勢。
目錄
第一篇 網路行銷背景
第1章 過去、現在與未來
第2章 策略性網路行銷與績效指
第3章 網路行銷計畫
第二篇 網路行銷環境
第4章 全球網路市場3.0
第5章 道德與法律議題
第三篇 網路行銷策略
第6章 網路行銷研究
第7章 消費者線上行為
第8章 區隔、選擇目標市場、差異化和定位策略
第四篇 網路行銷管理
第9章 產品:線上供給
第10章 價格:線上價值
第11章 網路配銷
第12章 網路行銷傳播:自有媒體
第13章 網路行銷傳播:付費媒體
第14章 網路行銷傳播:口碑媒體
第15章 客戶關係管理
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Business Partner B1 Coursebook and Interactive eBook with Online Practice: workbook and Resources
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【簡介】
Description
Discover the innovative world of Business Partner, for learners and professionals who want to communicate effectively in English in the workplace.
Study real-life business stories provided through authentic videos.
Learn about key business topics, concepts and vocabulary such as Market research, Mentoring, Global mobility and Strategic alliances.
Develop your communication skills with the video-based Communication skills training programme that includes renegotiating an agreement, talking about performance, diffusing conflict and talking about risk.
Personalize your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
Get practical training in functional business skills such as summarising findings of a report or survey, promoting collaboration, managing challenging conversations and developing a convincing argument.
Work on realistic case studies in the Business workshops.
Evaluate your progress step by step against the Global Scale of English Learning Objectives for Professional English.
Prepare for business English exams.
【目錄】
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Business Partner B1 Coursebook with Digital Resources
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Business Partner 系列(課本/習作/教師用書)(A1/A2/A2+/B1/B1+/B2/B2+/C1)
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教師用書(with MyEnglishLab)
出版商:Pearson Education
內容簡介
Description
Discover the innovative world of Business Partner, a new eight-Level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Times means that this course also offers a wealth of international business information on a wide variety of topics.
Business Partner allows for personalization of the learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
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Business Partner B1 Workbook
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Description
Discover the innovative world of Business Partner, a new eight-Level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Times means that this course also offers a wealth of international business information on a wide variety of topics.
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Business Partner B1+ Workbook
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出版商:Pearson Education
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Discover the innovative world of Business Partner, a new eight-Level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Times means that this course also offers a wealth of international business information on a wide variety of topics.
Business Partner allows for personalization of the learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
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Business Partner B1 Teacher's Resource Book with MyEnglishLab
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Business Partner 系列(課本/習作/教師用書)(A1/A2/A2+/B1/B1+/B2/B2+/C1)
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出版商:Pearson Education
內容簡介
Description
Discover the innovative world of Business Partner, a new eight-Level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Times means that this course also offers a wealth of international business information on a wide variety of topics.
Business Partner allows for personalization of the learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
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