Consumer Behavior: Buying Having and Being (14版)

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【簡介】 　　Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. 【目錄】 PART I: FOUNDATIONS OF CONSUMER BEHAVIOR Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior Ch 2 Consumer Ethics, the Marketplace, and the Planet PART II: MAKING SENSE OF THE WORLD Ch 3 Perceiving and Making Meaning Ch 4 Learning, Remembering, and Knowing Ch 5 Motivation PART III: BUYING AND HAVING: CHOOSING AND USING PRODUCTS Ch 6 Attitudes and How to Change Them Ch 7 Deciding Ch 8 Buying, Using, and Disposing PART IV: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY Ch 9 Identity and the Self Ch10 Personality, Values, and Lifestyles Ch11 Social and Cultural Identity PART V: BELONGING Ch12 How Groups Define Us Ch13 Social Class and Status Ch14 Culture