Strategic Management: Concepts and Cases 4/e IA (4版)
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【簡介】
Original case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the U.S. Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case.
Mini-Cases provide students with a quick study on a particular company/firm. Each case has enough value for in-class discussions or brief written assignments.
Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually "doing" analysis to help them make strategic decisions.
Strategy in Practice vignettes will help students get an understanding of certain dynamics in the particular industry.
Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter.
【目錄】
1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
APPENDIX A Data Sources for Analysis
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis
CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
CASE 3A ESPN in 2015: Continued Dominance in Sports Television?
CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth
CASE 4 Southwest Airlines: Flying High with Low Costs
CASE 5 Harley-Davidson: Growth Challenges Ahead
CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
CASE 7 Nike: Sourcing and Strategy in Athletic Footwear
CASE 8 AT&T and Apple: A Strategic Alliance
CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook)
CASE 10A Tesla Motors: Disrupting the Auto Industry?
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott
CASE 11A Smartphone Wars in 2013
CASE 11B Smartphone Wars in 2021
CASE 12 Lincoln Electric: Aligning for Global Growth
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
CASE 14 Safe Water Network: Mastering the Model at Dzemeni
CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
CASE 16 Uber
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