BUSINESS ESSENTIALS (13版)

其他會員也一起購買

Business Essentials(GE)作  /  譯    者 ：Ronald J. Ebert,Ricky W. GriffinI S B N -  13 ：9781292426938I S B N -  10 ：1292426934類             別：企業概論 版             次：13 版年             份：2023規             格：695 頁出     版     商：Pearson Education 內容簡介 A focus on the practical skills and important developments in business. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market. 目錄 PART I: THE CONTEMPORARY BUSINESS WORLD Ch 1 The Global Business Environment Ch 2 Understanding Business Ethics and Social Responsibility Ch 3 Entrepreneurship, New Ventures, and Business Ownership Ch 4 Understanding the Global Context of Business PART II: MANAGING THE BUSINESS Ch 5 Managing the Business Ch 6 Organizing the Business Ch 7 Operations Management and Quality PART III: PEOPLE IN ORGANIZATIONS Ch 8 Employee Behavior and Motivation Ch 9 Leadership and Decision Making Ch10 Human Resource Management and Labor Relations PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE Ch11 Marketing Processes and Consumer Behavior Ch12 Developing and Pricing Products Ch13 Distributing and Promoting Products PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS Ch14 Information Technology (IT) for Business Ch15 The Role of Accountants and Accounting Information PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT Ch16 Understanding Money and the Role of Banking Ch17 Managing Business Finances

AMERICAN JETSTREAM Pre-intermediate: Student's Book with MP3 (1版)

類似書籍推薦給您

JETSTREAM：Beginner/Elementary/(Pre/Upper)-Intermediate/Advanced (課本/習作) Student's Book with MP3 Workbook Book with Audio CD 出版社：Helbling 全新 6 個級數教材，涵蓋聽、說、讀、寫與文法，專為大學程度學生設計，課程安排兼顧學生程度與學習挑戰、 內容設計兼具趣味與啟發性，本系列教材讓學生無論在課堂學習、或實際工作生活應用上皆能得心應手。 ▍本書特色 ● 有趣的當代話題引導並激勵學生交談。 ● 均衡的教學大綱提升學生學習英文的信心。 ● 影音與對話卡拉 OK 的實際生活演講練習。 ● 線上內容，提供個人或班級方便使用學習。 ● 習作練習，用以檢視學習進度和增進寫作技能。 ● 提供新進或是已有多年經驗的老師全面廣泛的線上與紙本教學支援。 ▍E-ZONE 1. CLOUD Book：雲端互動式學生課本與習作，學生滑鼠、或輕 點螢幕隨時隨地存取影音。 2. PRONUNCIATION：線上發音練習，著重常見錯誤用法的練習。 3. CYBER HOMEWORK：線上互動練習，涵蓋聽力、閱讀、文法、 字彙、以及日常生活英語會話。老師指派作業、自動反饋批改； 兼具自學功能模式。 4. EXAM PRACTICE：針對 Cambridge ESOL、TOFEL 與 IELTS 考試所設計的考題練習。 5. Interactive Book for Whiteboards (including off-line CloudBook, Videos, Testbuilder, Teacher's Resources) ● HELBLING Placement Test ● Downloadable Teacher’s Book ● Guide for new teachers ● Testbuilder ● Mp3 audios ▍6級數 Beginner / Elementary / Pre-Intermediate / Intermediate / Upper-Intermediate / Advanced

JETSTREAM Pre-intermediate: Workbook Book with Audio CD

類似書籍推薦給您

JETSTREAM：Beginner/Elementary/(Pre/Upper)-Intermediate/Advanced (課本/習作) Student's Book with MP3 Workbook Book with Audio CD 出版社：Helbling 全新 6 個級數教材，涵蓋聽、說、讀、寫與文法，專為大學程度學生設計，課程安排兼顧學生程度與學習挑戰、 內容設計兼具趣味與啟發性，本系列教材讓學生無論在課堂學習、或實際工作生活應用上皆能得心應手。 ▍本書特色 ● 有趣的當代話題引導並激勵學生交談。 ● 均衡的教學大綱提升學生學習英文的信心。 ● 影音與對話卡拉 OK 的實際生活演講練習。 ● 線上內容，提供個人或班級方便使用學習。 ● 習作練習，用以檢視學習進度和增進寫作技能。 ● 提供新進或是已有多年經驗的老師全面廣泛的線上與紙本教學支援。 ▍E-ZONE 1. CLOUD Book：雲端互動式學生課本與習作，學生滑鼠、或輕 點螢幕隨時隨地存取影音。 2. PRONUNCIATION：線上發音練習，著重常見錯誤用法的練習。 3. CYBER HOMEWORK：線上互動練習，涵蓋聽力、閱讀、文法、 字彙、以及日常生活英語會話。老師指派作業、自動反饋批改； 兼具自學功能模式。 4. EXAM PRACTICE：針對 Cambridge ESOL、TOFEL 與 IELTS 考試所設計的考題練習。 5. Interactive Book for Whiteboards (including off-line CloudBook, Videos, Testbuilder, Teacher's Resources) ● HELBLING Placement Test ● Downloadable Teacher’s Book ● Guide for new teachers ● Testbuilder ● Mp3 audios ▍6級數 Beginner / Elementary / Pre-Intermediate / Intermediate / Upper-Intermediate / Advanced

JETSTREAM Elementary: Student's Book + app + e-zone (2版)

類似書籍推薦給您

【簡介】 ✨ 教材特色： 共 12 個單元，內容趣味十足、激發學習動機 教學節奏與挑戰程度經過精心平衡 🗣️ 口說練習： 設計引人入勝的會話活動，強化口語表達能力 📘 詞彙加強： 各單元聚焦詞彙教學，拓展語言使用範疇 🎬 Language in Action 實用語言單元： 搭配影音內容，讓學習更生活化、真實化 🧠 文法學習： 附有完整文法參考資源，供學習者查閱與複習 🌐 線上學習資源（e-zone）： e-book+（含音檔與影片） 線上練習 Online Practice Cyber Homework 線上作業 線上測驗 Online Tests CLIL 專題學習 CLIL Projects（學科內容與語言整合學習） 考試練習 Exam Practice 發音練習 Pronunciation 影音稿 Audio Transcripts HELBLING Media App 提供音檔與影片資源