Social Media Marketing: A Strategic Approach (2版)

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書名：Social Media Marketing: A Strategic Approach 2/E 作者：Barker 出版社：CENGAGE 出版日期：2017/00/00 ISBN：9781305502758 內容簡介 　　SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-world focus with practical examples and case histories woven throughout the text. You’ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition’s conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today’s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs. 目錄 Ch 1 The Role of Social Media Marketing Ch 2 Goals and Strategies Ch 3 Identifying Target Audiences. Ch 4 Rules of Engagement for SMM Ch 5 Social Media Platforms and Social Networking Sites Ch 6 Microblogging Ch 7 Content Creation and Sharing: Blogging, streaming video, podcasts, and webinars Ch 8 Video Marketing Ch 9 Marketing on Photo Sharing Sites Ch10 Discussion, News, Social Bookmarking, and Q&A Sites Ch11 Content Marketing: Publishing Articles, White Papers, and E-books Ch12 Mobile Marketing on Social Networks Ch13 Social Media Monitoring Ch14 Tools for Managing the Social Media Marketing Effort Ch15 Social Media Marketing Plan