華通書坊
註冊 登入
 精準搜尋
書名: Strategic Management:Competitiveness & Globalization Concepts & Cases (14版)
作者: Hitt/Ireland/Hoskisson/Harrison
版次: 14
ISBN: 9789815160604
出版社: Cengage
出版日期: 2024/01
#商業與管理
#企業管理
定價: 1420元
售價: 1321元
庫存: 庫存: 2
LINE US! 詢問這本書 團購優惠、書籍資訊 等

Strategic Management:Competitiveness & Globalization Concepts & Cases (14版)

定價: 1420 售價: 1321 現省: 99

付款方式: 超商取貨付款 line pay
信用卡 全支付
線上轉帳 Apple pay
物流方式: 超商取貨
宅配
門市自取

詳細資訊

【簡介】 ●GLOBAL EXAMPLES ENCOMPASS IMPORTANT COMPANIES BASED OUTSIDE THE U.S. This edition truly offers a worldwide perspective with an abundance of examples draw from international companies, including Airbus, Sony, Carrefour, Softbank, Nestlé, Piclo Flex, Tata Group, Rio Tinto Group, Unilever, IKEA, Komatsu, Toyota, Honda, Aldi, Lenovo, Volkswagen and Samsung. ●THE LATEST RESEARCH, CURRENT FINDINGS AND NEW CASES KEEP MATERIAL IMMEDIATELY RELEVANT TO STUDENTS. This edition integrates today's most current research and developments to ensure content is engaging. Twenty new cases focus on a variety of topics, organizational settings and industries to emphasize the practicality of what students are learning. 【目錄】 Part I: STRATEGIC MANAGEMENT INPUTS. 1. Strategic Management and Strategic Competitiveness. 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis. 3. The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages. Part II: STRATEGIC ACTIONS: STRATEGY FORMULATION. 4. Business-Level Strategy. 5. Competitive Rivalry and Competitive Dynamics. 6. Corporate-Level Strategy. 7. Merger and Acquisition Strategies and Restructuring. 8. International Strategy. 9. Cooperative Strategy. Part III: STRATEGIC ACTIONS: STRATEGY IMPLEMENTATION. 10. Corporate Governance. 11. Organizational Structure and Controls. 12. Strategic Leadership. 13. Strategic Entrepreneurship. Part IV: CASE STUDIES

為您推薦

品質管理:觀念、理論與方法 (3版)

品質管理:觀念、理論與方法 (3版)

相關熱銷的書籍推薦給您

書名：品質管理:觀念、理論與方法3/e 作者：傅和彥、黃士滔 出版社：前程 出版日期：2004 條碼：9789570348576 內容簡介 ．理論與實務兼備 本書集結兩位作者多年教學研究與顧問輔導經驗而成，內容將理論與實務充份結合，從本書以往的銷售數據足以證明，本書為最佳之品質管理入門教本。 ．內容更完整 本版新增「MIL-STD-1916抽樣標準」，以符合業界現況。此外，因應時代趨勢，加入「六標準差管理」、「服務品質」等全新章節，使得本書內容更加完備。 ．資料更新穎 本版除將相關資料與數據作更新外，並將「ISO系列品質管理系統」及「各類品質獎」兩章作大幅更新，使讀者能掌握最新的資料，如此一來更能符合時代的潮流，瞭解品管實務上的脈動。 作者簡介 傅和彥 學歷： 台灣大學碩士 經歷： 輔仁大學企業管理系副教授 中原大學工業工程系、企業管理系副教授 二百餘家企業顧問案輔導 現職： 前程企業管理公司總經理 研究領域： 生產管理、物料管理、品質管理 相關著作： 生產與作業管理、現代物料管理、工廠管理、採購管理及工業工程領域專業譯作十餘本 黃士滔 學歷： 台灣科技大學工業管理研究所碩士 現職： 高雄應用科技大學工業工程與管理系所副教授 研究領域： 品質管理、品質資訊系統、品質工程 目錄 第一章 品質管理概說 第二章 統計學概論 第三章 機率概論及機率分配 第四章 統計製程管制與管制圖 第五章 計量值管制圖 第六章 計數值管制圖 第七章 製程能力分析 第八章 允收抽樣的基本方法 第九章 計數值抽樣計畫 第十章 計量值抽樣計畫 第十一章 六標準差管理 第十二章 可靠度 第十三章 田口式品質工程 第十四章 品質改善技巧 第十五章 服務品質 第十六章 ISO系列品質管理系統 第十七章 各類品質獎

原價: 650 售價: 605 現省: 45元
立即查看
STRATEGIC MANAGEMENT: CONCEPTS AND CASES: COMPETITIVENESS AND GLOBALIZATION (12版)

STRATEGIC MANAGEMENT: CONCEPTS AND CASES: COMPETITIVENESS AND GLOBALIZATION (12版)

類似書籍推薦給您

原價: 1320 售價: 1228 現省: 92元
立即查看
Strategic Management: Concepts (6版)

Strategic Management: Concepts (6版)

類似書籍推薦給您

【簡介】 Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content. 【目錄】 PART I: ANALYSIS Ch 1 What Is Strategy? Ch 2 Strategic Leadership: Managing the Strategy Process Ch 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Ch 4 Internal Analysis: Resources, Capabilities, and Core Competencies Ch 5 Shared Value and Competitive Advantage PART II: FORMULATION Ch 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans Ch 7 Business Strategy: Innovation, Entrepreneurship, and Platforms Ch 8 Corporate Strategy: Vertical Integration and Diversification Ch 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions Ch10 Global Strategy: Competing Around the World PART III: IMPLEMENTATION Ch11 Organizational Design: Structure, Culture, and Control Ch12 Corporate Governance, Business Ethics, and Business Models PART IV: MINICASES

原價: 1680 售價: 1596 現省: 84元
立即查看
Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) (14版)

Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) (14版)

類似書籍推薦給您

【簡介】 This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders. 【目錄】 PART I: INTRODUCTION TO STRATEGIC MANAGEMENT Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis PART II: EXTERNAL AND INTERNAL ANALYSIS Ch 2 External Analysis: The Identification of Opportunities and Threats Ch 3 Internal Analysis: Resources and Competitive Advantage PART III: STRATEGIES Ch 4 Business-Level Strategy Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy Ch 6 Business-Level Strategy and the Industry Environment Ch 7 Strategy and Technology Ch 8 Strategy in the Global Environment Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing Ch10 Corporate-Level Strategy: Related and Unrelated Diversification PART IV: IMPLEMENTING STRATEGY Ch11 Corporate Governance, Social Responsibility and Ethics Ch12 Implementing Strategy Through Organization PART V: Cases in Strategic Management

原價: 1580 售價: 1422 現省: 158元
立即查看
科技創新管理(Schilling/Strategic Management of Technological Innovation 7e) (7版)

科技創新管理(Schilling/Strategic Management of Technological Innovation 7e) (7版)

類似書籍推薦給您

簡介 一、以個案引導主題：本版除第1章導論之外，每章章首會介紹一個新穎且有趣的個案，同時迎合國際趨勢更新「Netflix和串流服務之戰」、「Zeta能源公司和電池發展的『聖杯』」、「關於CRISPR-Cas9基因編輯的專利之爭」、「蘋果公司如何組織創新」、「麥格納國際公司的碳纖維『輕量化』計畫」五個個案。 二、廣而精實的內容：有系統性地說明創新的特性與趨勢，藉以引導企業擬定創新策略，最後教導企業執行創新流程，提出務實的建議與作法。 三、新增時事名詞：針對相關議題納入最近的時事名詞，如數位化(digitization)、策略性投資(strategic investment)、研發組合圖(R&D portfolio map)、專利主張實體(Patent Assertion Entity, PAE)、突破性創新者(breakthrough innovators)、腦力激盪法(brainstorming)、評價憂慮(evaluation apprehension)、產出限制(production blocking)、元分析(meta-analysis)、生產損失(production loss)、群體思維(group think)等概念。 四、結合本土個案：根據原文每章的主題，精心挑選相應的本土個案延伸學習，本版因應台灣企業及組織現況更新「富強鑫用動態能力培養創新」、「談台灣的行動支付」、「臺鹽華麗轉身成為生技業」、「國泰金控『What if We Could的創新思維』」、「談健豪印刷的組織轉型」、「看全聯數位轉型的策略部署」六個個 目錄 第1章 導論 第一篇 科技創新的產業動態 第2章 創新的來源 第3章 創新的類型與模式 第4章 標準之戰、模組化和平台之競爭 第5章 進入時機 第二篇 規劃科技創新策略 第6章 定義組織的策略方向 第7章 選擇創新專案 第8章 合作策略 第9章 保護創新 第三篇 執行科技創新策略 第10章 組織創新 第11章 新產品開發過程之管理 第12章 管理新產品開發團隊 第13章 制定部署策略

原價: 740 售價: 703 現省: 37元
立即查看
Strategic Management of Technological Innovation 7/e (7版)

Strategic Management of Technological Innovation 7/e (7版)

類似書籍推薦給您

Strategic Management of Technological Innovation 作 / 譯 者 ： Melissa A. Schilling I S B N - 13 ： 9781265073350 I S B N - 10 ： 126507335X 類 別： 科技管理 版 次： 7 版 年 份： 2023 規 格： 349 頁 出 版 商： McGraw Hill Education 內容簡介 Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. 目錄 Ch 1 Introduction PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION Ch 2 Sources of Innovation Ch 3 Types and Patterns of Innovation Ch 4 Standards Battles, Modularity, and Platform Competition Ch 5 Timing of Entry PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY Ch 6 Defining the Organization’s Strategic Direction Ch 7 Choosing Innovation Projects Ch 8 Collaboration Strategies Ch 9 Protecting Innovation PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY Ch10 Organizing for Innovation Ch11 Managing the New Product Development Process Ch12 Managing New Product Development Teams Ch13 Crafting a Deployment Strategy

原價: 1680 售價: 1596 現省: 84元
立即查看