【簡介】 ●Provides a practical, student-friendly approach to strategy analysis with a focus on the fundamentals of value creation ●Offers a thorough introduction to the tools of strategy analysis, including goals, values, performance, industry analysis, and competitive analysis ●Explains the key components of business strategy, such as industry evolution, vertical integration, diversification, and the sources and dimensions of competitive advantage ●Discusses technology industries, new business models, and the management of innovation ●Supported by a companion website with an extensive range of instructor resources and an enhanced e-book 【目錄】 PART I INTRODUCTION 1 The Concept of Strategy PART II THE TOOLS OF STRATEGY ANALYSIS 2 Goals, Values, and Performance 3 Industry Analysis: The Fundamentals 4 Industry Analysis: Dynamics of Industry and Competition 5 Analyzing Resources and Capabilities 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 7 The Sources and Dimensions of Competitive Advantage 8 Industry Evolution and Strategic Change 9 Technology-Based Industries and the Management of Innovation PART IV CORPORATE STRATEGY 10 Vertical Integration and the Scope of the Firm 11 Global Strategy and the Multinational Corporation 12 Diversification Strategy 13 Implementing Corporate Strategy: Managing the Multibusiness Firm Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 14 Current Trends in Strategic Management CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TWELFTH EDITION