【簡介】 Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
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Uniting the usually distinct areas of particle physics and quantum field theory, gravity and general relativity, this expansive and comprehensive textbook of fundamental and theoretical physics describes the quest to consolidate the elementary particles that are the basic building blocks of nature. Designed for advanced undergraduates and graduate students and abounding in worked examples and detailed derivations, as well as historical anecdotes and philosophical and methodological perspectives, this textbook provides students with a unified understanding of all matter at the fundamental level. Topics range from gauge principles, particle decay and scattering cross-sections, the Higgs mechanism and mass generation, to spacetime geometries and supersymmetry. By combining historically separate areas of study and presenting them in a logically consistent manner, students will appreciate the underlying similarities and conceptual connections across these fields. This title, first published in 2015, has been reissued as an Open Access publication on Cambridge Core. Presents a complete and conceptually unifying overview of all fundamental physics Contains many worked examples and derivations to help develop technical skills Includes contextual information in the form of historical anecdotes and an extensive lexicon This title has been reissued as an Open Access publication on Cambridge Core
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