| 書名: | Mass Media Research: An Introduction (10版) | |||
| 作者: | Roger Wimmer | |||
| 版次: | 10 | |||
| ISBN: | 9781133307334 | |||
| 出版社: | Cengage | |||
| 出版日期: | 2014/01 | |||
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【簡介】 Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
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【簡介】 Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. 【目錄】
資訊
工程
數學與統計學
機率與統計
自然科學
健康科學
地球與環境
建築、設計與藝術
人文與社會科學
教育
語言學習與考試
法律
會計與財務
大眾傳播
觀光與休閒餐旅
考試用書
研究方法
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經濟學
心理學
生活
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