Entrepreneurship (5版)

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【簡介】 Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies—enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more. 【目錄】 1 The Power of Entrepreneurship 2 The Entrepreneurial Process 3 Opportunity Recognition, Shaping, and Reshaping 4 Prototyping Your Ideas 5 The Importance of Business Models 6 Entrepreneurial Marketing 7 Building The Founding Team 8 The Business Planning Process 9 Building Your Pro Forma 10 Raising Money for Starting and Growing a Business 11 Debt and Other Forms of Financing 12 Legal and Tax Issues, Including Intellectual Property 13 Entrepreneurial Growth 14 Social Entrepreneurship