Entrepreneurship (6版)

●Helps students develop an inclusive perspective on how businesses are born, grow, and succeed or fail ●Covers all stages of the entrepreneurial process from pre-startup through harvest, including financing, business planning, and creating realistic financial forecasts ●Presents an up-to-date and well-balanced exposition of all concepts and cases ●Contains actual cases of entrepreneurs facing the issues discussed in each chapter ●Provides an “Opportunity Journal” for students to reflect on the lessons and consider how to apply them to their future careers ●Includes sample syllabi, chapter outlines, case lecture notes, an image bank, discussion questions, a test bank, classroom activities, and other teaching resources

1 An Opportunity to Lift All: The Power of Entrepreneurship 2 The Entrepreneurial Process 3 Opportunity Recognition, Shaping, and Reshaping 4 Prototyping Your Ideas 5 The Importance of Business Models 6 Entrepreneurial Marketing 7 Digital Marketing for Entrepreneurs 8 Building the Founding Team 9 The Business Planning Process 10 Building Your Pro Forma 11 Raising Money for Starting and Growing a Business 12 Debt and Other Forms of Financing 13 Legal and Tax Issues, Including Intellectual Property 14 Entrepreneurial Growth