International Business: The New Realities (5版)

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書名：International Business: The New Realities(GE) 5/E 作者：Cavusgil 出版社：PEARSON 出版日期：2020/04/00 ISBN：9781292303246 內容簡介 　　International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. 目錄 PART I: FOUNDATION CONCEPTS Ch 1 Introduction: What Is International Business? Ch 2 Globalization of Markets and the Internationalization of the Firm PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Ch 3 The Cultural Environment of International Business Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business Ch 5 Theories of International Trade and Investment Ch 6 Political and Legal Systems in National Environments Ch 7 Government Intervention and Regional Economic Integration Ch 8 Understanding Emerging Markets Ch 9 The International Monetary and Financial Environment Ch10 Financial Management and Accounting in the Global Firm

International Business: Competing in the Global Marketplace (14版)

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International Business: Competing in the Global Marketplace (ISE)作  /  譯    者 ：Charles W. L. HillI S B N -  13 ：9781265038540I S B N -  10 ：1265038546類             別：國際企業管理 版             次：14 版年             份：2023規             格：704 頁出     版     商：McGraw Hill Education 內容簡介 Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. 目錄 PART I: INTRODUCTION AND OVERVIEW Ch 1 Globalization PART II: NATIONAL DIFFERENCES Ch 2 National Differences in Political, Economic, and Legal Systems Ch 3 National Differences in Economic Development Ch 4 Differences in Culture Ch 5 Ethics, Corporate Social Responsibility, and Sustainability PART III: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT Ch 6 International Trade Theory Ch 7 Government Policy and International Trade Ch 8 Foreign Direct Investment Ch 9 Regional Economic Integration PART IV: THE GLOBAL MONETARY SYSTEM Ch10 The Foreign Exchange Market Ch11 The International Monetary System Ch12 The Global Capital Market PART V: THE STRATEGY AND STRUCTURE OF INTERNATIONAL BUSINESS Ch13 The Strategy of International Business Ch14 The Organization of International Business Ch15 Entering Developed and Emeging Markets PART VI: INTERNATIONAL BUSINESS FUNCTIONS Ch16 Exporting, Importing, and Countertrade Ch17 Global Production and Supply Chain Management Ch18 Global Marketing and Business Analytics Ch19 Global Human Resource Management Ch20 Accounting and Finance in the International Business PART VII: INTEGRATIVE CASES