International Business: The New Realities (6版)

"International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace."

"PART I: FOUNDATION CONCEPTS Ch 1 Introduction: What Is International Business? Ch 2 Globalization of Markets and the Internationalization of the Firm PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Ch 3 The Cultural Environment of International Business Ch 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business Ch 5 Theories of International Trade and Investment Ch 6 Political and Legal Systems in National Environments Ch 7 Government Intervention and Regional Economic Integration Ch 8 Understanding Emerging Markets Ch 9 The International Monetary and Financial Environment Ch10 Financial Management and Accounting in the Global Firm PART III: STRATEGY AND OPPORTUNITY ASSESSMENT Ch11 Strategy and Organization in the International Firm Ch12 Global Market Opportunity Assessment PART IV: ENTERING AND WORKING IN INTERNATIONAL MARKETS Ch13 Exporting and Global Sourcing Ch14 Foreign Direct Investment and Collaborative Ventures Ch15 Licensing, Franchising, and Other Contractual Strategies PART V: FUNCTIONAL AREA EXCELLENCE Ch16 Marketing in the Global Firm Ch17 Human Resource Management in the Global Firm"