Essentials of Business Communication (4版)

Description Essentials of Business Communication is a comprehensive textbook on effective business communication in the Asian business environment. The fourth Asia Edition delves into the intricacies of communication specific to Asian business contexts. It covers a wide range of topics, including communication in a global workplace environment, the business writing process, electronic messages in today’s digital world, contemporary business letter writing, writing business proposals and reports, professionalism at work, and employment communication. What's New Presentation skills featuring contemporary examples including coverage of smartphone best practices to prepare you for the realities of workplace communication and technology. Critical-thinking questions and activities in every chapter to stimulate and develop skills ever more important in a society confronted by disinformation. A standout feature of this book is its chapter on analyzing ethical situations in business communication. This chapter highlights the vital role of ethical communication in today’s business practices, particularly in Asia, fostering a more aware and responsible approach to business interactions among our readers. Teamwork skills with a heavy emphasis on professionalism and etiquette in the workplace so that you will know how to meet employer expectations and excel in teams face-to-face or working from home.

Unit 1: Intercultural Business Communication in the Information Age Chapter 1 Communicating in a Global Workplace in the Digital Era Unit 2: The Writing Process in the Digital Era Chapter 2 Planning Business Messages Chapter 3 Organizing and Drafting Business Messages Chapter 4 Revising Business Messages Unit 3: Workplace Communication Chapter 5 Short Workplace Messages and Digital Media Chapter 6 Positive and Neutral Messages Chapter 7 Bad-News Messages Chapter 8 Persuasive Messages Unit 4: Business Proposals and Reports—Best Practices Chapter 9 Business Proposals Chapter 10 Informal Reports Chapter 11 Formal Reports Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills Chapter 12 Professionalism at Work: Business Etiquette, Teamwork, and Meetings Chapter 13 Business Presentations Unit 6: Employment Communication Chapter 14 The Job Search, Résumés, and Cover Messages Chapter 15 Interviewing and Following Up Unit 7: Communication with Ethics Chapter 16 Ethics in Business Communication Unit 8: Integrative Cases on Business Communication