Microeconomics (9版)

A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems and analyze policy. The 9th Edition, Global Edition, has been substantially updated with new or revised real-world examples, applications and problems. This gives you a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates.

Ch 1 Introduction Ch 2 Supply and Demand Ch 3 Applying the Supply-and- Demand Model Ch 4 Consumer Choice Ch 5 Applying Consumer Theory Ch 6 Firms and Production Ch 7 Costs Ch 8 Competitive Firms and Markets Ch 9 Applying the Competitive Model Ch10 General Equilibrium and Economic Welfare Ch11 Monopoly Ch12 Pricing and Advertising Ch13 Oligopoly and Monopolistic Competition Ch14 Game Theory Ch15 Factor Markets Ch16 Interest Rates, Investments, and Capital Markets Ch17 Uncertainty Ch18 Externalities, Open-Access, and Public Goods Ch19 Asymmetric Information Ch20 Contracts and Moral Hazards