Business Communication: Developing Leaders for a Networked World(2026 Release) (6版)

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment—transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

PART I: INTRODUCTION TO BUSINESS COMMUNICATION Ch 1 Establishing Credibility PART II: PRINCIPLES OF INTERPERSONAL COMMUNICATION Ch 2 Interpersonal Communication and Emotional Intelligence Ch 3 Team Communication and Difficult Conversations Ch 4 Inclusion in a Diverse Workplace Ch 5 Global Communication PART III: PRINCIPLES FOR BUSINESS MESSAGES Ch 6 Creating Effective Business Messages Ch 7 Improving Readability with Style and Design Ch 8 Email and Other Traditional Tools for Business Communication Ch 9 Collaboration Tools and Social Media for Business Communication PART IV: TYPES OF BUSINESS MESSAGES Ch10 Routine Business Messages Ch11 Persuasive Messages Ch12 Bad-News Messages PART V: REPORTS AND PRESENTATIONS Ch13 Research and Planning for Business Proposals and Reports Ch14 Completing Business Proposals and Business Reports Ch15 Planning Presentations Ch16 Delivering Presentations Ch17 Employment Communications