1/6
Management Information Systems: Managing the Digital Firm (18版)
$1392元 定價: $1420 9.8折 現貨: >=5
簡介
Hands-on learning
●Case studies of real-world companies, 3 per chapter, provide active learning exercises that explore how companies use IS.
●MIS Decision Simulations enable students to role-play making decisions made by various IS roles.
●Collaboration and teamwork projects help learners prep for remote work.
●Hands-on MIS projects in each chapter yield opportunities to practice management decision-making, skills for online businesses and software use (Tableau, Microsoft® Excel, Access or web tools).
Real-world applications
●Study questions help students focus on learning objectives. A review summary and questions assess mastery of objectives.
●A Career Opportunities section in each chapter offers an entry-level job description, related interview questions and tips.
目錄
Part 1. Organizations, Management and the Networked Enterprise
1.Information Systems in Global Business Today
2.Global E-Business and Collaboration
3.Information Systems, Organizations and Strategy
4.Ethical and Social Issues in Information Systems
Part 2. Information Technology Infrastructure
5.IT Infrastructure and Emerging Technologies
6.Foundations of Business Intelligence: Databases and Information Management
7.Telecommunications, the Internet and Wireless Technology
8.Securing Information Systems
Part 3. Key System Applications for the Digital Age
9.Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10.E-commerce: Digital Markets, Digital Goods
11.Artificial Intelligence
12.Enhancing Decision Making with Data Analytics and Business Intelligence
Part 4. Building and Managing Systems
13.Building Information Systems
14.Making the Business Case for Information Systems and Managing Projects
15.Managing Global Information Systems




