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Management Information Systems: Managing the Digital Firm (18版)

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作者
Laudon
出版社
Pearson
ISBN
9781292482590
版次
18
出版日期
2026/01

簡介

Hands-on learning ●Case studies of real-world companies, 3 per chapter, provide active learning exercises that explore how companies use IS. ●MIS Decision Simulations enable students to role-play making decisions made by various IS roles. ●Collaboration and teamwork projects help learners prep for remote work. ●Hands-on MIS projects in each chapter yield opportunities to practice management decision-making, skills for online businesses and software use (Tableau, Microsoft® Excel, Access or web tools). Real-world applications ●Study questions help students focus on learning objectives. A review summary and questions assess mastery of objectives. ●A Career Opportunities section in each chapter offers an entry-level job description, related interview questions and tips.

目錄

Part 1. Organizations, Management and the Networked Enterprise 1.Information Systems in Global Business Today 2.Global E-Business and Collaboration 3.Information Systems, Organizations and Strategy 4.Ethical and Social Issues in Information Systems Part 2. Information Technology Infrastructure 5.IT Infrastructure and Emerging Technologies 6.Foundations of Business Intelligence: Databases and Information Management 7.Telecommunications, the Internet and Wireless Technology 8.Securing Information Systems Part 3. Key System Applications for the Digital Age 9.Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 10.E-commerce: Digital Markets, Digital Goods 11.Artificial Intelligence 12.Enhancing Decision Making with Data Analytics and Business Intelligence Part 4. Building and Managing Systems 13.Building Information Systems 14.Making the Business Case for Information Systems and Managing Projects 15.Managing Global Information Systems

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