The Design Thinking Quick Start Guide

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

I How do I use this book? 11 II What’s All This About Creativity? 17 III What is a Design Challenge ? 25 01 Phase One – Understand 31 02 Phase Two – Observe 39 03 Phase Three – Synthesize 47 04 Phase Four – Ideate 63 05 Phase Five – Prototype 75 06 Phase Six – Test 85 IV Documentation – Iteration 93 V Team 103 VI Sample Agendas 115 VII About the Authors 119 VIII References 123