Images of Strategy

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Notes on Contributors. Preface: Stephen Cummings, David Wilson and Robin Wensley. 1. Images of Strategy: Stephen Cummings and David Wilson. 2. Strategy as Ethos: Stephen Cummings. 3. Strategy as Organizing: Karen Legge. 4. Strategy as Intention and Anticipation: Robin Wensley. 5. Strategy as Orchestrating Knowledge: John McGee. 6. Strategy as Data + Sense Making: Bob Galliers and Sue Newell. 7. Strategy as Creativity: Chris Bilton, Stephen Cummings and David Wilson. 8. Strategy as Exploration and Interconnection: Duncan Angwin. 9. Strategy as Systems Thinking: John Brocklesby and Stephen Cummings. 10. Strategy as Process, Power and Change: Andrew Pettigrew. 11. Strategy as Marketing: Peter Doyle. 12. Strategy as Numbers: Chris Smith. 13. Strategy as Decision Making: David Wilson. Afterword: Gibson Burrell. Index.