Business Innovation For Dummies

Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. Advice on how to apply creativity to the workplace Ideas for spicing up presentations Shows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!

Introduction 1 Part I: Making Your Mark as an Innovator 9 Chapter 1: Taking an Innovative Approach to Work 11 Chapter 2: Creating an Innovative Career Path 33 Chapter 3: Leading with Creative Vision 45 Chapter 4: Innovating in Sales and Marketing 67 Chapter 5: Being an Innovative Strategist 79 Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99 Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101 Chapter 7: Mastering Advanced Brainstorming 121 Chapter 8: Going Beyond Brainstorming 143 Chapter 9: Turning Problems into Opportunities for Innovation 159 Chapter 10: Going Shopping for Innovations 171 Chapter 11: Coming Up with Creative Combinations 183 Part III: Applying Creativity and Innovation to Daily Challenges 197 Chapter 12: Delivering Fresh Presentations and Proposals 199 Chapter 13: Negotiating Creative Win–Wins 219 Chapter 14: Innovating to Save Costs 231 Part IV: Implementing a Major Innovation 245 Chapter 15: Managing the Development of an Innovative Idea 247 Chapter 16: Spreading the Word to Diffuse Your Innovation 261 Chapter 17: Protecting Intellectual Property 275 Chapter 18: Building a Business Around Your Innovation 295 Part V: The Part of Tens 309 Chapter 19: Ten Creative Ways to Boost Your Career 311 Chapter 20: Ten Tips for More Innovative Meetings 317 Chapter 21: Ten Ways to Stimulate Your Creative Genius 323 Chapter 22: Ten Tips for Better Implementation of Your Ideas 331 Index 339