簡介
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
目錄
Introduction 1
CHAPTER 1 The Journey Begins 7
CHAPTER 2 Have I Got a Deal for You 23
CHAPTER 3 Morris Air Spreads Its Wings 39
CHAPTER 4 Off to Southwest 55
CHAPTER 5 Opening Up New Skies 73
CHAPTER 6 A Different Kind of Airline 85
CHAPTER 7 Preparing for Departure 103
CHAPTER 8 JetBlue Takes Flight 121
CHAPTER 9 Making Air Travel Entertaining 139
CHAPTER 10 Keeping Customers Happy 151
CHAPTER 11 The Technology Advantage 163
CHAPTER 12 Getting the Word Out in Style 177
CHAPTER 13 Dealing with Disaster 193
CHAPTER 14 Preserving the Culture 213
CHAPTER 15 Looking to the Future 225
CHAPTER 16 David Neeleman’s Rules for Succeeding in Any Business 243
JetBlue Timeline 255
Acknowledgments 263
Notes 265
Index 289
