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Creating the Entrepreneurial Organization

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作者
Roger Cartwright
出版社
John Wiley
ISBN
9781841122472
出版日期
2002/04

簡介

Fast track route to creating a truly entrepreneurial culture in any organization Covers all the critical behaviors of entrepreneurial organizations, from risk taking to growth, and from leadership to motivation Examples and lessons from benchmark businesses, including Microsoft, easyJet and Star Cruises Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

目錄

Introduction to Express Exec Introduction to Creating the Entrepreneurial Organization Definition of terms: What is the Entrepreneurial Organization? The Evolution of the Entrepreneurial Organization The E-Dimension The Global Dimension of the Entrepreneurial Organization The State of the Art of Organizational Entrepreneurship The Entrepreneurial Organization - Success Stories Key Concepts and Thinkers in Organizational Entrepreneurship Resources for the Entrepreneurial Organization Ten Steps to Making the Entrepreneurial Organization Work Frequently Asked Questions (FAQs) Index

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