Working Toward Strategic Change

This nuts-and-bolts workbook is designed as a guide for members of strategic planning committees in higher education. The book is filled with information, tools, and visual material that complement the companion book Strategic Change in Colleges and Universities. This workbook offers a concise background to the strategic planning process and focuses on the ten critical steps of the process, from developing performance indicators through implementing, evaluating, and revising the strategic plan. Each section helps users work carefully and thoughtfully through the tasks of assembling, interpreting, and making decisions about critical information relating to the process.

Preface xi The Authors xix Introduction: The Strategies Planning Process 1 Step 1 Developing Key Performances Indicators 15 Step 2 Assessing the External Environment 41 Step 3 Assessing the Internal Environment 67 Step 4 Analyzing Strengths, Weaknesses, Opportunities, and Threats 99 Step 5 Generating Ideas 107 Step 6 Testing Ideas 123 Step 7 Formulating Strategies, Goals, and Objectives 133 Step 8 Determining Institutional Readiness for Change 155 Step 9 Implementing the Strategy and Documenting Impacts 163 Step 10 Evaluating and Revising the Plan 171 References 177 Index 179