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Clarifying Communication Theories
$2559元可訂購
簡介
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
目錄
Preface vii PART ONE - Theoretical Foundations
PART TWO - Human Communication
PART THREE - Mass Communication
PART FOUR- Research Methods
Name Index 346
Subject Index 353
