Build Your Reputation

ARE YOU WORTH TALKING ABOUT? The fight to stand out in your career or business can be intense. Mere technical competence or even good fortune is not enough. Being brilliant but anonymous won’t help you – your reputation will. It’s not fair, but that’s life. If you’re connected, influential and good at marketing yourself, you’ll secure the holy grail of employment – work you love on your terms. That means maximum career choice, power and flexibility. By building kudos and career capital, you become valuable and well known for your ideas, expertise, skills and connections. In turn, you cut through the noise and rise to the top of the pile. This practical playbook shows you how to: Create a game plan of reputation-building strategies that play to your unique strengths Enhance your profile and visibility with a formidable ‘go-to’ reputation for what you do best Connect with the right influential people to fast track your progress and your goals When others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results!

Foreword vii Introduction 1 PART ONE: Laying the Foundations 9 1 Why Build Your Reputation? 11 2 Setting The Scene – The Career Game 37 3 Your Reputation Game Plan 57 4 The Networking Blueprint 79 5 The Authority Blueprint 101 PART TWO: The Four Reputational Toolboxes 123 6 Your Profile Toolbox: Visibility 131 7 Your Positioning Toolbox: Authority 155 8 Your Personal Board Toolbox: Network 177 9 Your Professional Toolbox: Performance 209 References 241 Additional Resources 243 About the Author 245 Acknowledgements 247 Index 000