跳到主要內容

Innovation

$726元 定價: $807 9折 可訂購

也可以到門市自行翻閱這本書

店內位置

下單選門市自取可使用文化幣
有團購需求請加官方LINE詢問

LINE US!
直接購買
作者
Edward B. Roberts
出版社
John Wiley
ISBN
9780787962135
出版日期
2002/04

簡介

Innovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.

目錄

Introduction (Edward B. Roberts, Editor). PART ONE: INNOVATING FROM THE INSIDE. 1. Strategic Innovation (Constantinos Markides). 2. Creativity Versus Structure: A Useful Tension (John Seely Brown and Paul Duguid). 3. Integrating the Fuzzy Front Endof New Product Development (Anil Khurana and Stephen R. Rosenthal). 4. The Product Family and the Dynamicsof Core Capability (Marc H. Meyer and James M. Utterback). 5. Planning for Product Platforms (David Robertson and Karl Ulrich). PART TWO: INNOVATING WITH THE OUTSIDE. 6. Ally or Acquire? How Technology Leaders Decide (Edward B. Roberts and Wenyun Kathy Liu). 7. Outsourcing Innovation: The New Engine of Growth (James Brian Quinn). 8. How to Make Strategic Alliances Work (Jeffrey H. Dyer, Prashant Kale, and Harbir Singh). 9. Innovation:Location Matters (Michael E. Porter and Scott Stern). PART THREE: NEW DIMENSIONS FOR INNOVATION. 10. Software-Based Innovation (James Brian Quinn, Jordan J. Baruch, and Karen Anne Zien). 11. Innovation by User Communities: Learning from Open-Source Software (Eric A. von Hippel). 12. Weird Ideas That Spark Innovation (Robert I. Sutton). The Authors. Index.

為您推薦