Cause for Change

A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.

List of Figures ix Foreword: Th e Next “Greatest Generation” xi Jean Case, CEO, Case Foundation Preface xv Acknowledgments xix About the Authors xxi O N E The Importance of the Next Generation and Why They Matter to You 1 TWO Developing Your Millennial Engagement Strategy 19 THREE Generation Connected 41 FOUR A Call to Action 67 F I V E Peer Influence 93 S I X The Millennial Donor 115 SEVEN Millennials in the Workplace 139 EIGHT Millennials as Nonprofi t Leaders 165 Conclusion 191 Notes 195 Index 199