How to Build a Business Others Want to Buy

A 5-step blueprint for business brilliance In How to Build a Business Others Want to Buy, successful entrepreneur Kobi Simmat reveals how to build a profitable, attractive business and sell it for the payday of your dreams. As a business coach and accreditation expert, Kobi built a multi-million-dollar business around knowing exactly what sets a successful business apart from its competitors. In this book, he shares the secrets he learned on that journey. You’ll discover a 5-step process that starts with an idea and ends with a respected, sustainable brand that generates enviable profits. How to Build a Business Others Want to Buy shares templates, tips, and actionable insights that show you how to create systems for success. You’ll learn how to identify game-changing trends, and you’ll understand the 5 Ms that make or break a business: Mindset, Momentum, Management, Marketing, and Money. Fund and own your business, without relying on external investors Identify the top-15 drivers and metrics that make a business valuable Develop a scalable sales pipeline and recurring streams of revenue Attract desirable partnerships and win multi-million-dollar contracts from government and tier-one operators Discover best-practice tools and techniques for recruitment, coaching, and building a loyal, self-sufficient team that delivers results Ultimately, you’ll learn how to build a business that will survive economic uncertainty and become a highly sought-after target — so you can sell it for a significant profit. How to Build a Business Others Want to Buy is a must-read for small business owners and entrepreneurs who want to grow their business the right way, with a lucrative end goal in mind.

Acknowledgements vii Introduction ix Part I: Mindset 1 Why every 15-year-old boy needs a Karen Pini in his life 5 2 Why most small businesses fail 13 3 Do you get it, want it and have capacity? 23 4 The Book of 50 (and how it changed my life) 39 5 Don’t wear ‘busy’ as a badge of honour 47 6 How to think big 55 7 Management by walking around (the lake) 73 Part II: Momentum 8 How to choose a business idea that will succeed 83 9 Ten hot subscription side-hustle business ideas 105 10 The leader sets the tone 113 11 Be stoic 121 12 How to work on the business, not in it 127 Part III: Management 13 How to choose your first hire 143 14 How to recruit a world-class team 151 15 How to sack someone (nicely) 163 16 How to manage an under-performing executive 171 17 How to fire a customer or supplier (nicely) 177 18 The immature entrepreneur 183 19 Why partnerships don’t work 189 Part IV: Marketing 20 Get some skin in the game 203 21 The little club that could 223 22 Beware of the Brown Cardigans 231 23 How to sell anything to anyone 237 Part V: Money 24 The top 21 metrics business buyers look for 261 25 How to make (a lot) more money 285 26 How to accurately value your business and get the highest sale price 291 27 How to find a buyer for your business 305 28 Don’t be a tight-arse with money 315 29 Why I don’t like being called an entrepreneur 319 30 Raising start-up capital 323 It’s only too late if you don’t start now 331 The fast-track guide for how to build a business others want to sell 335