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Member Benefits

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作者
Scott C. Stevenson
出版社
John Wiley
ISBN
9781118691984
出版日期
2013/05

簡介

Originally published by Stevenson, Inc., this practical resource provides member organizations with tips, techniques, and best practices to recruit and retain members. It includes dozens of ways to add value to membership packages and winning ideas from other organizations. Important topics covered include: Alternative membership dues E-memberships Membership incentives Strategic partnerships Membership coupons Premier memberships Unique member benefits Member contests Member communication Member loyalty Community engagement Special events Reciprocity agreements  Members emeritus Student memberships Online training Networking •      VIP programs •      Microgrants Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

目錄

Front Matter (Pages: 1-3) Member Benefits: 96 Benefits and Services that Attract, Retain Members (Pages: 4-51)

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