Library Transformation Strategies

Libraries continually focus on adaptation and adopt different transformation strategies to achieve this goal. These strategies demonstrate a clear desire to stay in tune with the times, while retaining the basic principles that underpin their day-to-day work and ensure they continue to exist. This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing.

Foreword ix Introduction xiii Part 1 The Environment and Society 1 Chapter 1 Societal Changes and Libraries 3 1.1 In terms of innovation 3 1.2 In the working world 4 1.3 In the world of professional associations 7 Chapter 2 Economic Changes 9 2.1 An evolving documentary and information activity 9 2.2 The information economy 10 2.2.1 Some figures 10 2.2.2 Free information 11 2.2.3 An economic approach to information and libraries 13 2.3 Information as a public asset 15 2.3.1 Free of charge, information and public libraries 16 2.3.2 Why pay for information? 17 2.4 The Internet and digital technology 19 2.5 Towards new economic models 20 2.6 The theory of knowledge commons 20 Chapter 3 The Evolution of the Library Space 23 3.1 From the perspective of creation and innovation 23 3.2 From the third place to DIY 24 3.2.1 Digital public spaces (Espaces Publics Numériques, EPN) in France 26 3.2.2 Some examples of Fab Labs in American libraries 28 3.3 Learning spaces or learning centers 28 3.4 The Smart Libraries concept 29 3.5 Wellness spaces 31 3.6 Reception areas: a user-oriented approach 33 3.7 The use of the library space 35 3.8 Green libraries 37 Chapter 4 Legal Changes 39 4.1 GDPR: European data protection regulations, as applied to libraries 39 4.1.1 The fields of application 40 4.1.2 Data processing and hosting 41 4.2 Protection of personal data 42 Part 2 Human Resources and Management 45 Chapter 5 New Management Theories Applicable to Libraries 47 5.1 Participatory management 48 5.1.1 The five principles of participatory management 48 5.1.2 The qualities required for participatory management 49 5.2 Management by benevolence or well-treatment 50 5.3 Empathy, a management method? 52 5.4 Change management (CM) 53 5.4.1 The three levels of change management 55 5.5 Project management: theory and applications 55 5.5.1 Project mode operation: two case studies 56 Chapter 6 Some Theory on Management and Leadership  65 6.1 New management methods: Design Thinking, user experience and agile methods 66 6.1.1 Design Thinking 67 6.1.2 User experience (UX) 69 6.2 User power 71 6.3 Setting up and managing an agile project 72 6.3.1 The application of agile methods 73 6.3.2 Agility in libraries 74 6.4 Library management and leadership, constantly redefined concepts 75 Part 3 Library Tools and Technology 77 Chapter 7 The Digital Transformation of Libraries 79 7.1. The library as a service: from catalogues to digital platforms 80 7.1.1 Service platforms 80 7.1.2 Library intranets, information portals and digital repositories 85 7.1.3. Monitoring, business intelligence and curation platforms 88 7.1.4 Social platforms 91 7.2 Digital archiving of documents 95 7.2.1 Document archiving: an overview of open access 96 7.2.2 Dissemination methods 98 7.2.3 European Open Access Policy 100 Chapter 8 Other Technologies for Library Transformation 103 8.1 Blockchain 103 8.2 Augmented/virtual reality in libraries 104 8.2.1 A brief history of augmented reality 105 8.2.2 Augmented reality explained 106 8.3 Artificial intelligence (AI) and robotics 106 Part 4 Marketing 109 Chapter 9 Marketing Dimensions in Libraries 111 9.1 Digital marketing 111 9.2 The user at the heart of transformation 112 9.2.1 Addressing ongoing challenges 112 9.2.2 Capturing the user’s attention online 113 9.3 Adopting a five-step marketing approach 115 9.4 Everyday marketing 118 Chapter 10 The User at the Heart: Mediation 121 10.1 Keeping in touch with the user: mediation 122 10.2 Mediation(s) 124 10.2.1 Library mediation 125 10.2.2 Social mediation 126 10.2.3 Cultural mediation 127 10.2.4 Digital mediation 127 10.2.5 Scientific mediation 128 Chapter 11 The Library’s Digital Identity 131 11.1 Defining identity 131 11.2. From the individual to the group and the library institution 133 11.3 Profiles, behavior and traces on the Internet 135 Chapter 12 Adopting a Library Branding Strategy 139 12.1 Defining the brand concept 140 12.2 Brands and libraries 141 12.3 The brand world 143 Conclusion 147 References 149 Index 153