StreetSmart Marketing

A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.

Confessions of a Streetfighter--A Lesson in Chutzpah. 12 Ways to Isolate, Infiltrate, and Dominate YourMarketplace. Rejection-Free Skills for Community Cooperation. How to Profit from the Nonprofits. Surefire Strategies for Free Local Publicity. Upping Sales on Location. StreetSmart Tele-Selling and Mail with Moxie. How to Squeeze More from Your Mass-Media Budget. Converting Your Concepts to Combat. Epilogue. Resource Guide. Index.