Here's the Pitch

Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniques Offers step-by-step advice for preparing your pitch Helps you develop a confident, winning mind-set Examines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Acknowledgments ix Introduction Life’s a Pitch xi Part I The Mechanics of Pitching 1 Chapter 1 The Power Dynamics of the Pitch 3 Chapter 2 Stand and Deliver 17 Chapter 3 Engage and Inspire 27 Chapter 4 The Power of Stories 37 Chapter 5 Handling Questions 47 Part II Forms of Pitch 59 Chapter 6 Attention-Grabbing Pitches 61 Chapter 7 The e-Pitch 73 Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91 Part III Specific Audiences 105 Chapter 9 The Sales Pitch 107 Chapter 10 The Investor Pitch 119 Chapter 11 Crowdfunding: Pitching to the People 139 Chapter 12 Pitching the Media 153 Part IV Preparation 161 Chapter 13 Develop a Winning Mind-Set 163 Chapter 14 Prepare to Win 175 Bibliography 189 Index 191