跳到主要內容

Enterprise China

$815元 定價: $906 9折 可訂購

也可以到門市自行翻閱這本書

店內位置

下單選門市自取可使用文化幣
有團購需求請加官方LINE詢問

LINE US!
直接購買
作者
Allen J. Morrison、J. Stewart Black
出版社
John Wiley
ISBN
9781394153428
出版日期
2022/12

簡介

How to adapt your firm’s competitive strategy to the modern reality of Chinese enterprise Enterprise China: Adopting a Competitive Strategy for Business Success delivers a roadmap for business executives competing in and with China. Prepared by a team of renowned management researchers and strategists, the book examines the often-misunderstood interconnectedness of the Chinese state and Chinese businesses, demonstrating that individual firms and companies are often just the tip of the iceberg. The authors explain how the overarching vision, ambition, and strategy of the State impact and guide key commercial enterprises and how this affects Western business interests. In the book, you’ll also find: Explorations of the competitive strategy and associated tactics of Chinese enterprise Strategies and tactical options for Western business executives as they compete in and with the Chinese state Descriptions of the key factors business executives must assess as they do business in and with China An essential discussion of one of the great economic powerhouses of contemporary history, Enterprise China belongs in the libraries of business executives, policy makers, and thought leaders seeking perspective on an unavoidable and determined competitor.

目錄

Preface vii Acknowledgments xi Chapter 1 A New Type of Competitor 1 Chapter 2 Strategic Pillar I: Reversing Dependency 21 Chapter 3 Strategic Pillar II: Dominating Domestically 45 Chapter 4 Strategic Pillar III: Winning Globally 73 Chapter 5 How to Compete in China: Strategic Options and Actions 97 Chapter 6 How to Compete with China: Strategic Options and Actions 117 Chapter 7 Can Enterprise China Be Derailed? 141 Chapter 8 Preparing for the Turbulent Waters Ahead 163 Appendix 185 Notes 187 About the Authors 207 Index 209

為您推薦