The Entrepreneur

Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. The rules covered in this book are applicable to any entrepreneur around the world.

Preface xi Introduction 1 Find a Vacuum and Fill it 17 Do Your Homework 29 You Won't be Committed if You're not Having Fun 39 Work Hard, Play Hard 47 Work with Other People's Brains 55 Set Goals (but go easy on the "Vision" thing) 65 Trust Your Intuition 73 Reach for the Sky (at least once) 83 Learn to Sell 93 Become a Leader 103 Recognize a Failure and Move on 113 Make the Most of Lucky Breaks 123 Embrace Change as a Way of Life 131 Develop Your Contacts 143 Use Your Time Wisely 153 Measure for Measure 161 Don't Put up with Mediocrity 173 Chase Quality, Not Dollars 183 Act Quickly in a Crisis 191 After a Fall, Get Back in the Saddle Quickly 201 Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213 People Build Brands, Brands do not Build People: Pizza Wars - Act II 223 Be Prepared for Anything: The September 11 Rule 237 Reinvent Yourself: Onwards and Upwards 247 Be Content 263 Chronology 273 Bibliography 277 Index 279