Social Innovation, Inc.

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Introduction ix Part I The New Economics of Social Change 1 1 The Rise of the Social Capital Market 3 2 Responsibility is Not a Strategy 17 3 Corporate Social Innovation 29 Part II Five Strategies For Corporate Social Innovation 49 4 Strategy One: Create Revenues Through Submarket Products and Services 51 5 Strategy Two: Enter New Markets Through Backdoor Channels 73 6 Strategy Three: Build Emotional Bonds with Customers 91 7 Strategy Four: Develop New Pipelines for Talent 107 8 Strategy Five: Influence Policy Through Reverse Lobbying 127 Part III The Roadmap to Social Innovation 145 9 Creating a Culture of Social Innovation 147 10 The Formula for Social Innovation 159 11 Implications of the Social Capital Market 175 Notes 185 Acknowledgments 217 About the Author 219 Index 221