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Creating Technology Strategies

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作者
Alice M. Sapienza
出版社
John Wiley
ISBN
9780471153702
出版日期
1997/09

簡介

This book provides concepts and pragmatic illustrations from the industry to help the reader understand complex and difficult issues that are crucial in biomedical research and development. It is intended to bridge the gap between R&D scientists and corporate executives in the biomedical industry and to ensure a strong link between corporate and R&D strategies.

目錄

About This Book. About Strategy. About Environment. About Technology. Determining Competitive Position. Consistency and Competitiveness. Changing Competitive Position. Assessing the Fit of External Knowledge Sources. Competitive Technology Strategy: Some Implications for Teams. Index.

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