Strategies for Innovation

The principles of successful market-oriented and human-centered design are used to analyze the formation of a good business enterprise. Focusing on technology based enterprises, the author elaborates on the powerful methods for planning, organization and control; and on starting, growing and maturing organizations that create human-centered products and systems. Case studies include the aerospace, computer and electronics industries, as well as technology-oriented government institutions.

Design for Success. Case Studies. Characteristics of Successful Enterprises. A Model of the Enterprise. Strategic Planning. A Structured Approach to Planning. Case Studies. Management and Administration. The Business Plan. Implications for Senior Management. The Broader Context of Innovation. Indexes.