If You're Not First, You're Last

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not First, You’re Last is about how to sell your products and services—despite the economy—and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include: Converting the Unsold to Sold The Power Schedule to Maximize Sales Your Freedom Financial Plan The Unreasonable Selling Attitude

Introduction v Chapter 1 Four Responses to Economic Contractions 1 Chapter 2 Power Base Reactivation 23 Chapter 3 Past Client Reactivation 33 Chapter 4 The Most Effective Call to Advance and Conquer 45 Chapter 5 Converting the Unsold 57 Chapter 6 Multiply through Existing Clients 71 Chapter 7 Delivering at “Wow” Levels 81 Chapter 8 The Importance of Price 89 Chapter 9 Activate Second Sale to Boost Profits 97 Chapter 10 The Value-Added Proposition 105 Chapter 11 Act Hungry 113 Chapter 12 Expand Acceptable Client Profile 121 Chapter 13 Effective Marketing Campaigns 127 Chapter 14 Repackaging for Increased Profits 137 Chapter 15 The Power Schedule to Advance and Conquer 147 Chapter 16 An Advance-and-Conquer Attitude 161 Chapter 17 Your Freedom Financial Plan 175 Chapter 18 The Most Important Skill Needed to Advance and Conquer 185 Chapter 19 The Unreasonable Attitude 199 Conclusion How to Guarantee Your Position 209 Afterword 215 Glossary 219 Index 249