簡介
Deliver innovative results like clockwork with this repeatable formula for creativity-on-demand
Have you ever sat down at your desk with an impossible deadline or an insurmountable obstacle staring you directly in the face and an expectation that you’ll come up with a groundbreaking idea and solution? In Breakthrough, you’ll find a powerful framework for bringing innovation and creativity to the surface not just once, but on a regular, daily basis.
In Breakthrough, bestselling author, acclaimed speaker, and life optimization coach David Nurse provides an actionable and clearly organized structure for maximizing your breakthrough ideas. Breakthrough outlines easy-to-follow steps for outperforming your potential:
An accessible blueprint—backed by scientific data and years of case studies with the top athletes, entrepreneurial minds, and leaders throughout the world—to unlocking your creative potential
Conclusive proof that busts the myths of the lone genius, unpredictable ‘a-ha’ lightbulb moments, and little happy accidents
Ways to promote an environment and mindset in which groundbreaking new ideas can flow and occur naturally and seamlessly based on a repeatable formula
A must-read for any athlete, manager, executive, or parent tasked with delivering dynamic results in a flash, Breakthrough also belongs on the bookshelves of product design professionals, marketers, and other creative types who seek to consistently exceed expectations. Breakthrough is not about going from good to great; it’s about going from great to outstanding!
目錄
Foreword: Jon Gordon ix
Foreword: Taylor Kalupa xiii
Introduction xxi
Chapter 1 Warm Up: The Breakthrough Formula 1
Stop Solving Problems 4
Eliminate Goals 4
Navigate the How 5
Seize the Formula 6
Embrace the Clock 7
Warm-Up Tool: SNAP 9
Chapter 2 Q1: Hearing Who: Breakthrough Confidence 11
Who Are You Hiding? 13
Who Are You Fooling? 21
Who Can Eat You Alive? 27
Whose Opportunity Is This? 37
Breakthrough Confidence Keys 44
Breakthrough Confidence Tool:
Hear It from the Source 44
Chapter 3 Q2: Smelling What: Breakthrough Cooperation 47
What Are Your Heroes Doing? 52
What Do You Value Most in Your Team? 60
What Are You Hating On? 71
What Did You Forget? 79
Breakthrough Cooperation Keys 86
Breakthrough Cooperation Tool: Cultural Compass 86
Chapter 4 Halftime! 91
Halftime Tool: Choose Your Second 92
Chapter 5 Q3: Seeing Where: Breakthrough Service 95
Where Is the Challenge? 97
Where Does Asking Get Anyone? 103
Where Should You Show Up? 115
Where’s the Connection? 120
Breakthrough Service Keys 129
Breakthrough Service Tool:
Connection Calculator 130
Chapter 6 Q4: Tasting Why: Breakthrough Purpose 133
Why Drive? 134
Why Process? 139
Why Commit? 145
Why Love? 152
Breakthrough Purpose Keys 157
Breakthrough Purpose Tool:
The First Bite 157
Chapter 7 Conclusion: Full-Court Press 161
Acknowledgments 167
Index 169
