The New Wellness Revolution

Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com. Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It’s an industry that will only grow, so get in while you can.

Preface: The Revolution Continues vii Introduction: Why Wellness Is the Next Big Thing 1 Chapter 1 Why We Need a Revolution 15 Chapter 2 The Baby Boom Generation: Understanding and Controlling the Demand for Wellness 41 Chapter 3 What You Need to Know about Food and Diet 62 Chapter 4 Making Your Fortune in Food 78 Chapter 5 Making Your Fortune in Medicine 100 Chapter 6 What You Must Know about Health Insurance 132 Chapter 7 The New Health Insurance Solution: Helping Your Customers Finance Their Wellness 152 Chapter 8 Making Your Fortune Distributing Wellness 167 Chapter 9 Direct Selling—How to Get Started 186 Chapter 10 Staking Your Claim: The Next Millionaires 199 Epilogue Unlimited Wellness 223 Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? 235 Appendix B: Shifting From Sickness to Wellness Medical Care 241 Notes 251 Bibliography 261 Acknowledgments 265 About the Author 267 Index 269