Crossing the Chasm

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Preface to the Revised Edition ix Foreword xii Acknowledgments xix Part I: Discovering the Chasm 1 Introduction: If Bill Gates Can Be a Billionare 3 Chapter 1 High-Tech Marketing Illusion 8 Chapter 2: High-Tech Marketing Enlightenment 25 Part II: Crossing The Chasm 59 Chapter 3: The B-Day Analogy 61 Chapter 4: Target the Point of Attack 86 Chapter 5: Assemble the Invasion Force 103 Chapter 6: Define the Battle 127 Chapter 7: Launch the Invasion 158 Conclusion: Leaving the Chasm Behind 183 Index 207