The Extended Reality Blueprint

Follow a tried-and-tested approach to integrating augmented and virtual reality into your business The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. Learn about the latest applications of extended reality (XR), including augmented and virtual reality. Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality. The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.

Acknowledgments ix About the Author xi Introduction xiii Chapter 1 Perspective 1 Chapter 2 Hardware 13 Chapter 3 Finding a Use Case 25 Chapter 4 Reference 39 Chapter 5 Design 49 Chapter 6 User Experience 65 Chapter 7 Production 79 Chapter 8 Environment 93 Chapter 9 Prototype 107 Chapter 10 Testing 119 Chapter 11 Iteration 133 Chapter 12 Development 145 Chapter 13 Quality 159 Chapter 14 Deployment 173 Chapter 15 Measuring Success 187 Chapter 16 The Future 201 Index 215