Rethinking Strategy

Seize opportunity from uncertainty What if you could use strategy to turn market volatility to your competitive advantage? Rethinking Strategy shows you how to anticipate and benefit from emerging market shifts and free your organisation from a cycle of disruption and response. In this ground-breaking book, author and strategist Steve Tighe helps you use scenarios to envisage what your industry and organisation could look like in the future and prepare for what’s to come. Through detailed case studies and practical tools, this guide reveals how to make strategy development your organisation’s principal creative and learning activity. anticipate impending market shifts before they emerge slow down change by making the future familiar unlock the entrepreneurial talent that lies within your organisation mobilise an army of internal advocates to drive strategy execution embed foresight into your planning and innovation processes Have you ever wondered how some companies seem to always be ahead of the curve while others struggle to keep up in today’s ever-changing competitive environment? With Rethinking Strategy, you’ll learn how to make better decisions and thrive alongside increasing competition and uncertainty.

Acknowledgements ix Introduction: Empowering your organisation xi Part I: Searching 1 1 The trouble with trends 3 Part II: Learning 13 2 The latent resource 15 3 Where does the future fit? 31 4 Reframing strategy 39 5 Overcoming myopia 67 6 The shape of things to come 75 Part III: Doing 105 7 The strategic challenge 107 8 How do I know what I think until I see what I say? 115 9 Conversations with Mr Silly 139 10 ‘What’s next?’ — Anticipating the future 155 11 ‘So what?’ — Positioning for the future 215 12 ‘Now what?’ — Transitioning to the future 241 13 Making sense of the patterns in the chaos 251 Endnotes 269 Index 279