Effective Small Business Management

This text introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce.

* Small Business: The Quiet Giant * The Technological Revolution and Small Business * Understanding the Family Business * Developing a Business Plan * Starting a New Firm or Buying an Existing Business * Operating a Franchise * Opening a Home-Based Business * Sources of Start-Up Capital * Determining Location and Layout * Selecting the Legal Form of an Organization * Legal Concerns of Small Business * The Nature of the Managerial Process * Human Resource Management in Small Business * Managing the Growing Small Business * International Opportunities for Small Business * Understanding the Market * Pricing for Profit * Promotion and Personal Selling * Customer Credit * Financial Statements and Record Keeping * Financial Analysis and Budgeting