Smart Things to Know About Consultancy

Smart Things to Know About Consultancy provides the complete guide for those aspiring to set themselves up in consultancy. It covers the basics of starting out on your own, deciding service range, branding and fee policy, through to bringing in the business, writing persuasive proposals and styles of working.

What is Smart? Acknowledgements. Preface. Introduction: The Nature of Consultancy. Deciding the Service Range. Setting Fees and Fee Policy. Image and Profile. Your Target Market. Promoting Your Business. Personal and Professional Selling. Writing Persuasive Proposals. Styles of Working. Career Options. Afterword . References. Index.