Starting & Running a Business All-in-One For Dummies - UK

Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own business Learn the most effective methods of marketing, virtually and otherwise Keep your books in order and find success in your first year of business Write a stellar business plan and hire good people to keep your business going This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.

Introduction 1 Book 1: Laying the Groundwork 5 Chapter 1: Preparing for Business 7 Chapter 2: Arranging the Foundations 27 Chapter 3: Can You Do the Business? 47 Chapter 4: Preparing the Business Plan 59 Chapter 5: Establishing Your Starting Position 77 Chapter 6: Researching Your Customers and Competitors 89 Book 2: Sorting Out Your Finances 123 Chapter 1: Finding the Money 125 Chapter 2: Seeking Alternative Funding 149 Chapter 3: Figuring Out the Figures 165 Chapter 4: Budgeting for Beginners 185 Book 3: Finding and Managing Staff 199 Chapter 1: Staying on the Right Side of the Law 201 Chapter 2: Finding and Interviewing Job Candidates 213 Chapter 3: Employing People Successfully 235 Chapter 4: Disciplining and Dismissing Staff 251 Chapter 5: Inspiring Employees to Better Performance 267 Chapter 6: Coaching and Development 285 Chapter 7: Becoming an Expert at Performance Appraisal and Management 299 Book 4: Keeping on Top of the Books 313 Chapter 1: Recording the Financial Facts 315 Chapter 2: Managing Your Tax Position 331 Chapter 3: How Investors Read a Financial Report 343 Book 5: Marketing and Advertising Your Wares 361 Chapter 1: Taking a Closer Look at Customers 363 Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377 Chapter 3: Marketing and Selling Your Product or Service 383 Chapter 4: Creating and Placing Ads 413 Chapter 5: Public Relations and Publicity 441 Chapter 6: Doing Business Online 457 Chapter 7: Social Media Engagement 485 Book 6: Growing and Improving Your Business 519 Chapter 1: Thinking Strategically 521 Chapter 2: Managing More than One Product 543 Chapter 3: Improving Your Company’s Performance 575 Chapter 4: Franchising for Growth 589 Chapter 5: Funding Expansion 597 Chapter 6: Becoming a Great Manager 611 Index 627