簡介
How to Win in Washington describes how to lobby government successfully using case histories of winning campaigns and interviews with members and effective lobbyists.
目錄
Acknowledgments vii Prologue: The Rustling of the Grassroots 1
Part I Opening Moves 9
1. Setting the Pattern for Success 11
2. Gaining Entry - and Access 17
3. Finding a Congressional Sponsor 30
Part II Organizing a Lobbying Campaign 39
4. Cultivating the Grassroots 43
5. Mobilizing the Grassroots for Business Issues 69
6. Winning with Established Grassroots Organizations 80
7. Developing an Inside Strategy 95
Part III Orchestrating the Theme 107
8. Winning at a Hearing 109
9. Working with the Media 115
10. Finding Allies 128
11. Resurrecting a Lost Cause 136
Further Reading 143
Index 154
